Introducing 10 Dean

Something new is brewing at Parker. 

It is with great pleasure that we announce that 10 Dean will be opening soon in our Lobby Lounge.

“10 Dean is the latest innovative amenity within the Fitzrovia Collection of signature amenities” said Fitzrovia’s CEO and Founder, Adrian Rocca. “We are thrilled to offer our valued residents a café and bar experience where the utmost importance has been placed on genuine hospitality and the highest quality ingredients.”  

“10 Dean is a sophisticated and modern space serving up some of the city’s finest coffee, pastries, wine, and cocktails” added Antoine Vautherot, Fitzrovia’s Manager of Hospitality. 

Located exclusively in Fitzrovia Collection communities, 10 Dean “aims to create an inspiring hub of idea exchange, connection, and community,” says Vautherot. “Offering only the highest quality ingredients available, such as dairy from a small family farm and seasonal coffee from some of the world’s best roasters, we pride ourselves in our outstanding customer service, and in the precision of our recipes.” 

The arrival of 10 Dean opens Parker’s lobby up to the public and the Yonge-Eglinton community. 10 Dean is a setting that has been designed to inspire, backed by a delicious rotating menu of espresso, pour over and drip coffee, tea, and specialty lattes including Matcha, Hojicha, and chai. 10 Dean will also offer dynamic programming including exclusive coffee tastings and workshops, with residents of The Parker receiving priority access and reduced rates. 

Vautherot says 10 Dean will be set apart by its emphasis on engagement and education. “The focus will be on telling the origin story of the coffee we serve, the flavour notes to tune into as you sip your tea or your glass of wine, the experimental process behind the meticulously crafted cocktail you order. 10 Dean will serve as a place of inspiration, detail, delicacy, and intention.” 

We cannot wait to welcome you to 10 Dean, stay tuned for more details.